Sustainable & Safe.
Enabling a New Category of Chemicals.
The Environmental Menace of "Green" Cleaners
let's begin with a stark truth: deforestation, rainforest destruction, and the impact of "green" plant-based cleaners. As seen here.
The current state of the chemical industry is a toxic force that not only jeopardizes all life on our planet but also ravages our environment and tramples upon human rights.
Plant-based cleaners face environmental and human rights challenges
Estimates paint a distressing picture: approximately 1.5 million children toil in the agricultural sector, enduring exposure to a multitude of perils, from harsh climates and pesticides to organic dust. This grueling labor often entails excruciatingly long hours and the operation of perilous, weighty machinery.
Palm Oil Slavery
Estimates reveal an alarming truth: within the palm oil industry, a staggering 3.7 million workers toil tirelessly. Among them, countless women endure unpaid or day-to-day labor, earning as little as a mere $2 a day. For some, this grim existence spans decades, marked by the loss of passports—a stark testament to modern-day slavery.
Rainforest Deforestation
The staggering reality emerges: land dedicated to palm oil production has surged fourfold since 1980. This insatiable appetite for palm oil wreaks havoc upon the biodiverse rainforests of the Asia Pacific. Projections indicate that demand for this commodity will soar to $100 billion by 2030, from today's $67 billion. Alarming forecasts predict that, at this relentless pace, 40% of the Asia Pacific's rich biodiversity will vanish into extinction by 2030.
150,000+ Orangutans deaths
The harrowing consequences of palm oil deforestation unfold: rapid habitat loss has driven iconic species such as the critically endangered orangutans, Sumatran tigers, and pygmy elephants perilously close to extinction. This relentless destruction of biodiversity-rich forests disrupts delicate ecosystems, fostering imbalances that inflict harm upon both plant and animal life.
According to TerraChoice, out of 2,219 products making green claims, a staggering 98% were found guilty of greenwashing.
Shocking statistics reveal that 46% of plant-based cleaners contain 1,4 Dioxane, a known carcinogen. Moreover, the hidden truth is that all plant-based cleaners harbor ingredients highly toxic to humans, pets, and aquatic ecosystems.
Behind the façade of leafy and green labels that seem in harmony with nature, the industry conceals these unsettling facts.
The Solution
Bioferment ingredients have reached a pivotal stage, enabling 1:1 substitutions for toxic chemicals, provided they are paired with the correct formulations.
With the groundbreaking discipline of Advanced Application Engineering, Bru Innovations has masterfully united safety and efficacy, effectively closing the divide that once separated these crucial elements.
Zero Deforestation
For each unit sold of our chemistry, we can eliminate the need for more palm oil.
Outperformance of Petrochemicals
Bioferments are superior in performance to petro and plant-based counterparts.
100% Sustainable & Zero 1,4 dioxane
Upcycled from sustainable sources and non-carcinogenic.
Zero Slave and Child Labor & Still Cost Effective
All of our ingredients are US based and free of human rights abuses.
100% Non Toxic & 100% Microdegradable
No harm to humans or nature and the chemistry returns to nature easily. Our products aren't just biodegradable, they are microdegradable. Meaning they quickly break down to their constituent parts, back to nature as nature intended.
Zero Carbon Emissions
Our bioferment manufacturing process has zero or negative carbon footprint.